On this episode of The Author’s Mic™, host Kelly Morgan shared insights from two recent book signings in Colorado. Both events were held at local breweries, and while they provided valuable lessons, they also revealed the realities of author events that don’t always go as planned.

The Reality of Small Turnouts

At both signings, turnout was smaller than expected. Rather than seeing this as failure, Kelly emphasized the importance of honesty and reflection. Not every event is about high sales or large crowds—sometimes it’s about showing up, observing, and learning what works and what doesn’t.

Building Authentic Connections

Though attendance was light, the events created opportunities for meaningful one-on-one conversations. People who did engage were able to connect deeply with Kelly’s story and books, experiences that would not have been possible in a large, rushed crowd.

These personal interactions reinforced a key truth: visibility and sales often grow slowly, through consistent presence and genuine connections rather than one big event.

Takeaways for Indie Authors

Choose venues carefully. Breweries were supportive partners, but may not always attract a natural book-buying crowd.

Value small wins. Even a few authentic conversations can matter.

Stay consistent. Showing up consistently helps build recognition over time.

Be transparent. Sharing the real, messy middle of author life builds trust with readers and other writers.

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Free Resources and Books from Kelly Morgan

Free Guide: So You Wanna Write a Book – A Real-Talk Guide to Getting It Done Without Losing Your Mind 

Books: Weight For It and You Sound White – available at Bright Headed Publishing 

 with free shipping and extras

Join: Indie Reader Society book club for bold, diverse stories

Lessons from My Colorado Book Signings | The Author’s Mic™

Kelly Morgan shares insights from recent book signings in Colorado—what worked, what didn’t, and lessons for indie authors about showing up and building connections.

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